Alt-MBA

• Expert Interviews, Featured

  By Paul Pettengill

  May 20th, 2009

  Tags

  Customer Segmentation, marketing, Marketing Metrics, Metics, Paul Farris, Phillip Pfeifer, startup metrics

  Paul Farris and Phillip Pfeifer

  

  Join us for a lively interview with Paul Farris and Phillip Pfeifer co-authors of Marketing Metrics: 50+ Metrics Every Executive Should Master. We talked with Paul and Phil about the basics of marketing metrics, and their current work attempting to unify marketing terms within a common framework.

• SlideShare

  By Paul Pettengill

  April 9th, 2009

  Tags

  book review, marketing, Seth Godin, SlideShare

  All Marketers are Liars

  

  Dionne presents All Marketers are Liars

• Expert Interviews, Featured

  By Paul Pettengill

  March 26th, 2009

  Tags

  author, Cassie Pruett, interview, Lisa Johnson, marketing

  Cassie Pruett interviews Reach Group CEO Lisa Johnson

  

  Marketing expert Lisa Johnson joins us to discuss her latest project, The Free Agent Formula, and how entrepreneurs are evolving in our modern connected lifestyle.

• Expert Interviews, Featured

  By Paul Pettengill

  March 18th, 2009

  Tags

  interview, marketing, Seth Godin, tribes

  All Things Marketing with Seth Godin

  

  Welcome to our interview with the popular blogger and author Seth Godin. Seth’s the author of the popular blog Seth’s Blog, which recently celebrated his 3000th post.

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• Popular Content

  • Nancy Duarte of Slide:ology
    Posted on December 22nd, 2009

  • Paul Farris and Phillip Pfeifer
    Posted on May 20th, 2009

  • Guy Kawasaki
    Posted on April 13th, 2009

  • Cassie Pruett interviews Reach Group CEO Lisa Johnson
    Posted on March 26th, 2009

  • All Things Marketing with Seth Godin
    Posted on March 18th, 2009

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• Topics

  altMBA author beginning behaviour blogger book discussion book review Cassie Pruett citizen marketers commencement Crucial Conversations Customer Segmentation David Allen Duarte entrepreneur expert GTD guillebeau Guy Kawasaki interview Lisa Johnson marketing Marketing Metrics Marshall Goldsmith Maurice Gavin Metics nonconformity Paul Farris Phillip Pfeifer Presentations presentation zen productivity Seth Godin Slide:ology slideboom SlideShare start up startup metrics tips travel tribes Weekly Highlights welcome William Zinsser writing

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