Marketing expert Lisa Johnson joins us to discuss her latest project, The Free Agent Formula, and how entrepreneurs are evolving in our modern connected lifestyle. Lisa also recounts her own career path, starting with aquatic exercise equipment which led indirectly to her first book, Don’t Think Pink.
Lisa tells her story of writing her second book, Mind Your X’s and Y’s, as a way to prime her own knowledge about the latest phenomena in the connected generations. Lisa discusses her symbiotic relationship with her younger business partner Cassie Pruett, and helps to shed light on the need for people to connect across generational lines.
[ Running Time: 44:23 | Download File (Right-click, choose "Save as...") ]
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on Thursday, March 26th, 2009 at 12:39 am and is filed under Expert Interviews, Featured.
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very practical and inspiring
I’m inspired .I really hope this kind of generational gap will be closed so that we, the younger generation can learn from the older generation to make the future exceptionally bright.