Join us for a lively interview with Paul Farris and Phillip Pfeifer co-authors of Marketing Metrics: 50+ Metrics Every Executive Should Master. We talked with Paul and Phil about the basics of marketing metrics, and their current work attempting to unify marketing terms within a common framework.
Join as us as we chat with famed venture capitalist, entrepreneur, and author Guy Kawasaki about going from the jewelry business to turning down a two billion dollar opportunity and more.
Marketing expert Lisa Johnson joins us to discuss her latest project, The Free Agent Formula, and how entrepreneurs are evolving in our modern connected lifestyle.
Welcome to our interview with the popular blogger and author Seth Godin. Seth’s the author of the popular blog Seth’s Blog, which recently celebrated his 3000th post.
Student of the Week: Saba Long
Upcoming in Week 6: Citizen Marketers led by Cassie Pruett
Paul interviews Chris as he discusses his amazing journeys throughout the world in his quest to visit every country on earth.
Nancy Duarte of Slide:ology
Posted on December 22nd, 2009
Paul Farris and Phillip Pfeifer
Posted on May 20th, 2009
Guy Kawasaki
Posted on April 13th, 2009
Cassie Pruett interviews Reach Group CEO Lisa Johnson
Posted on March 26th, 2009
All Things Marketing with Seth Godin
Posted on March 18th, 2009
